Conversion Rate Optimization https://www.infozion.in/conversion-rate-optimization-cro-a-complete-guide-to-boosting-business-success/ Conversion Rate Optimization (CRO) is the process of enhancing a website to increase the percentage of visitors who take specific actions, like purchasing a product, signing up for a newsletter, or submitting a form. It involves studying user behavior, identifying obstacles, and implementing strategies to improve the overall experience. CRO focuses on refining elements such as call-to-actions, site navigation, and landing pages to drive better engagement and conversions. Using tools like A/B testing, user analytics, and heatmaps, businesses can pinpoint what works best for their audience and make informed improvements. An effective CRO plan not only increases leads and sales but also maximizes returns from existing website traffic, reducing reliance on costly advertising campaigns. Whether you're in e-commerce, software, or services, CRO helps turn visitors into loyal customers, ensuring your website achieves its goals and supports sustained business growth.